CATI (Computer Assisted Telephonic Interviews)

CATI (Computer Assisted Telephonic Interviews)
Online Survey
Online Focus Groups
In-depth-Interviews

CATI (Computer Assisted Telephonic Interviews)​

CATI (Computer Assisted Telephonic Interview)

Computer Aided Telephonic Interviews (CATI), is a quantitative data collection method which ensures quality data that is cost effective and guarantees that the required diagnostics can be derived.

Benefits of CATI

  • The interviewer is left free to concentrate on the interview itself as the routing instructions are taken care of during scripting
  • Data is entered directly into the survey database in a structured format. This eliminates the need for additional data processing
  • Since feedback is being collected live, researchers and analysts can interrogate the survey dataset while fieldwork is still taking place. This also includes reporting survey results within live dashboards.
  • Modern CATI platforms combine telephone interviewing capabilities with online surveys, enabling mixed-mode methodologies

With Lighthouse Research as your partner, you gain more than data. You gain a clear path forward — insights that illuminate opportunities and empower your organisation to grow

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